Case Law Analysis

Permissive Trademark Use Terminates Upon Breach of Oral Partnership Agreement | Delhi Zaika v Zidz Hospitality : Bombay HC

The Bombay High Court ruled that even verbal consent to use a registered trademark ceases automatically when the underlying partnership agreement is breached, reinforcing that trademark licensing cannot persist beyond the life of its foundational arrangement. This sets a critical precedent for franchisees, joint ventures, and informal brand collaborations in the F&B sector, where oral understandings are common but legally fragile.

Cassie News NetworkCassie News Network
Mar 13, 2026, 1:13 AM(Updated: Nov 3, 2026)
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Permissive Trademark Use Terminates Upon Breach of Oral Partnership Agreement | Delhi Zaika v Zidz Hospitality : Bombay HC

The Bombay High Court has clarified that permissive use of a registered trademark, even among family members under a verbal agreement, terminates upon breach of the underlying conditions. This ruling reinforces that trademark rights are not diluted by informal arrangements and that unauthorized continuation of use after termination constitutes actionable infringement.

Background & Facts

The Dispute

The plaintiff, operating under the registered trademark "DELHI ZAIKA - The Pure Taste of Delhi", alleges that Defendant No. 2, its biological brother, was granted permissive use of the mark under a verbal partnership agreement to operate a restaurant from a common kitchen in Kurla. The arrangement was conditional on profit-sharing and joint operations. In 2022, Defendant No. 2 established a separate kitchen and began operating independently, yet continued using the plaintiff’s registered trademark on signage, menus, and social media, adding only the word "Kurla".

Procedural History

  • 2010: Plaintiff began using the mark "DELHI ZAIKA" in restaurant operations
  • January 13, 2011: Plaintiff filed trademark application in Class 43
  • February 29, 2016: Trademark registration granted
  • 2022-2023: Defendant No. 2 establishes separate kitchen and continues using the mark
  • 2025: Plaintiff files Commercial IP Suit for infringement, passing off, and copyright violation
  • March 11, 2026: Court hears interim application for ad-interim injunction

Relief Sought

The plaintiff seeks an ad-interim injunction restraining the defendants from using the registered trademark "DELHI ZAIKA" in any form, including on digital platforms, menus, and physical signage, pending final adjudication.

The central question was whether permissive use of a registered trademark can continue after the underlying conditional agreement has been breached, and whether such continued use constitutes prima facie infringement under the Trade Marks Act, 1999.

Arguments Presented

For the Petitioner

The plaintiff argued that the trademark registration certificate establishes exclusive proprietary rights. The verbal agreement was strictly conditional on shared operations and profit-sharing; once Defendant No. 2 established a separate kitchen, the permissive license terminated. Continued use of the identical mark, even with the addition of "Kurla", creates likelihood of public confusion. The plaintiff cited extensive promotional activity, awards, and five operational outlets to establish goodwill. Reliance was placed on Bajaj Auto Ltd. v. TVS Motor Co. Ltd. for the principle that unauthorized use of a registered mark, even with minor modifications, amounts to infringement.

For the Respondent

The respondents did not appear or file any written submissions. Service was refused, and no defense was raised before the court. The court noted the absence of any counter-affidavit or rebuttal evidence.

The Court's Analysis

The Court examined the nature of permissive use under trademark law and found that such use is not absolute but contingent on the terms of the underlying understanding. The registration certificate, dated 2016, conferred exclusive rights to the plaintiff. The court emphasized that permissive use is revocable upon breach of conditions.

"It is specifically pleaded that Defendant No. 2 was permitted under the mutual arrangement and understanding to use the trade mark subject to condition that there would be sharing of profits. In the year 2023, the Defendants have prima facie established a new kitchen at Kurla and that being so, permissive user by Plaintiff ceased..."

The court held that the addition of "Kurla" to the registered mark does not alter its essential identity or eliminate the likelihood of confusion. The plaintiff’s evidence of reputation, including awards and digital presence, further strengthened the case for likelihood of deception. The court rejected any notion that familial relationship negates trademark rights. The absence of any defense from the respondents reinforced the prima facie case. The court concluded that the balance of convenience and irreparable harm favored the plaintiff.

The Verdict

The plaintiff won. The Court held that permissive use of a registered trademark terminates upon breach of its conditions, and continued use thereafter constitutes prima facie infringement. An ad-interim injunction was granted restraining the defendants from using the mark "DELHI ZAIKA" in any form pending final disposal.

What This Means For Similar Cases

Permissive Use Is Conditional and Revocable

  • Practitioners must document licensing terms in writing to avoid ambiguity
  • Verbal permissions, even among family, do not override statutory trademark rights
  • Breach of conditions (e.g., separate operations, non-payment of royalties) automatically terminates permissive use

Minor Modifications Do Not Avoid Infringement

  • Adding geographic identifiers like "Kurla" or "Branch" to a registered mark does not render it non-infringing
  • Courts will assess overall impression on the public, not technical alterations
  • Use of identical word marks with trivial suffixes remains actionable under Section 29(1) of the Trade Marks Act

Non-Appearance by Defendant Strengthens Prima Facie Case

  • Courts are more likely to grant interim relief when defendants refuse service or remain silent
  • Registration certificate + evidence of goodwill + unauthorized use = sufficient for ad-interim injunction
  • No need to prove actual confusion; likelihood of confusion suffices under Section 29(2)

Case Details

Delhi Zaika through Partners Mr. Aamir Siddiqui v. Zidz Hospitality LLP and Others

Judgment
Court
High Court of Judicature at Bombay, Commercial Division
Date
11 March 2026
Case Number
Commercial IP Suit (L) No. 31885 of 2025
Bench
Sharmila U. Deshmukh
Counsel
Pet: Amogh Singh, Rahul Arora
Res:

Frequently Asked Questions

No. Even permissive use by family members is subject to the terms of the agreement. If those terms are breached-such as operating independently or ceasing profit-sharing-the permission terminates, and continued use becomes infringing under the Trade Marks Act, 1999.
No. Courts assess the overall impression on the public. Adding a geographic descriptor to a registered mark does not eliminate likelihood of confusion and remains actionable infringement under Section 29(1) and (2) of the Trade Marks Act.
Yes. A registered trademark certificate establishes exclusive rights. Combined with evidence of goodwill and unauthorized use, it forms a prima facie case for interim relief, even without proof of actual consumer confusion.
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Disclaimer

This article is for informational purposes only and does not constitute legal advice. The views expressed are based on the judgment analysis and should not be taken as professional counsel. Please consult with a qualified attorney for advice specific to your situation.