Case Law Analysis
|Madras High Court
Passing Off | Likelihood of Confusion Established by Circumstantial Evidence Without Counterfeit Goods : Madras HC
The Madras High Court ruled that trademark passing off claims succeed when cumulative evidence demonstrates a real likelihood of consumer confusion, even in the absence of physical counterfeit products. This clarifies that brand protection hinges on market perception, not just imitation, empowering rights holders to act against deceptive trade practices without waiting for forged goods to surface.