
Intellectual Property (IP) Law
|10 min
Passing Off and Trans-Border Reputation: Why You Must Prove Goodwill in the Indian Market
A brand can be famous across the world and still lose a passing off case in India. That is the uncomfortable lesson at the heart of Toyota Jidosha Kabushiki Kaisha v. Prius Auto Industries , where the Supreme Court refused to protect the globally known Prius name against an India